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Guide

How to Handle E-commerce Disputes with Video Proof

Published on February 20, 2026

E-commerce disputes are a costly reality for online sellers. Buyers claim items are missing, damaged, or wrong — and without evidence, marketplace platforms default in the buyer's favor. With video packing proof from ASCAM, sellers can fight back and win.

The Dispute Problem in Numbers

3–5%

Average dispute rate for e-commerce orders

80%

Disputes lost without video evidence

95%

Disputes won with ASCAM video proof

Dispute Process by Platform

Shopee

When a buyer raises a return/refund request, sellers have 3 days to respond with evidence. Upload your ASCAM packing video directly through Shopee Seller Center under the dispute resolution section. The video shows the complete packing process — item verification, packaging, and sealing — proving the order was fulfilled correctly.

Typical resolution time: 3–7 business days

TikTok Shop

TikTok Shop disputes go through the Seller Center resolution flow. Sellers can submit video evidence within the appeal window. ASCAM's instant video search lets you find the relevant packing clip in seconds using the order number, then share it via a secure link or direct download.

Typical resolution time: 2–5 business days

Lazada

Lazada's dispute resolution allows sellers to upload supporting documents and videos. With ASCAM, you can export the packing video clip and attach it directly to your dispute response. The timestamped, order-linked video serves as strong evidence that the correct items were packed.

Typical resolution time: 5–10 business days

ASCAM quick video search and share functionality

How to Submit Video Evidence: Step by Step

  1. 1

    Open ASCAM and search for the order number using the video search feature

  2. 2

    Preview the packing video to confirm it shows the complete fulfillment

  3. 3

    Export the video clip or generate a secure shareable link

  4. 4

    Submit the video through the marketplace dispute resolution page

  5. 5

    Track the dispute status — most cases resolve in the seller's favor within days

Best Practices for Maximum Win Rate

  • Ensure camera captures the full packing surface — items, labels, and sealing
  • Use barcode scanning to auto-link videos to orders — no manual tagging needed
  • Keep videos stored for at least 90 days to cover all dispute windows
  • Respond to disputes as quickly as possible — same-day is ideal

Stop Losing Money on Unfair Disputes

Protect every order with video evidence. Get started with ASCAM today.

Email Us for a Free Demo